Biden for President - Voter Mobilization Campaign

Project management lead for the Biden Harris 2020 voter mobilization campaign.

The Biden for President paid media team tasked Barbarian with creating a range of highly targeted, engaging ads to educate Americans on their early voting options across key swing states and also encouraging the rest of the nation to vote on election day. The team created 700+ original assets in just seven weeks, which included:

Votey McVoterson educational video for early voting - working with animation powerhouse Psyop, we created educational videos in the style of Schoolhouse Rock (ie. “I’m Just a Bill”), to educate voters on early voting in key swing states, with Andy Cohen and Margaret Cho lending their voiceover talents.
Signed, Sealed, Delivered educational video for Pennsylvania mail-in ballots - with Leslie Odom Jr lending his voice to the reworked version of Stevie Wonder’s hit song, “Signed, Sealed, Delivered I’m Yours”, the team created a cast of fun animated characters, reminding Pennsylvania’s use their secrecy envelope when mailing in their ballot.
Nevada Spectacular digital billboard animation for voting options - taking over one of the largest billboards in the world, located at Harmon Corner in Las Vegas, Nevada, the team created impactful visuals to communicate that it’s time for America to get an upgrade, and we can’t keep putting it off, by conceptually “breaking” the screen.

THE RESULTS:

160,000,000 Americans Voted (highest voter turnout since 1908 and highest youth voters in history)
100,000,000 Early Votes Casted
4 out of 6 Targeted Swing States Voted Blue
46% of Americans Voted Early by Mail
Biden Harris won the 2020 Presidential election

This was truly the most rewarding and successful campaign of my career.

Biden for President - Case Study