Coca-Cola - My Coke Rewards - Santa’s Wishlist Activation
To get people excited about the new My Coke Rewards platform and leverage their holiday campaign theme of “Make Someone Happy”, we developed an activation asking people to fulfill wishes on Santa’s Wishlist and spread joy and happiness amongst friends and family. Every wish fulfilled unlocked access to special rewards.
My Coke Rewards - Santa’s Wishlist Campaign Homepage
My Coke Rewards - Santa’s Wishlist Campaign Challenge Page
My Coke Rewards - Santa’s Wishlist Video
Role: Senior Producer
Creative Director: Ericka Robbins
Art Direction: Kyle McDonald, Thiago Cardoso, Tiffany Liu
Writers: Chris Knight, Marissa Loveland
Strategy: Briana Campbell