Tecate Grill Truck

Tecate’s We Are Bold campaign is centered on the food-first occasion of carne asada. To help bring the carne asada experience to life in a bigger and bolder way, we built the Ultimate Grill Truck. The truck was launched through Tecate’s social media channels with a series of short teasers/behind the scenes videos, which were shot throughout the process and showcased the making of the truck through to the final reveal. The truck has made appearances at LA’s Smorgasburg and other branded events.