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Dos Equis - Most Interesting Fan of College Football

Dos Equis - Most Interesting Fan of College Football 

As part of the final Dos Equis campaign with The Most Interesting Man in the World, we went in search of The Most Interesting Fan of College Football. This project gave me the opportunity to do something that I thought Iā€™d never do, which was to build a statue of a guy wearing a tiger hat and a cape made out of duct tape. The statue was unveiled at the College Football Hall of Fame in Atlanta. In addition, we created short form animations of the two finalists and partnered with EPSN to shoot a TV spot with sports commentator and host, Jesse Palmer.

Dos Equis - Most Interesting Fan Search - Statue

Dos Equis - Most Interesting Fan Search - Event Recap

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Dos Equis - Most Interesting Fan Search - ESPN Collab

Dos Equis - Most Interesting Fan Finalist - Christian

Dos Equis - Most Interesting Fan Finalist - Terrance

Role: Senior Producer
Creative Director: Paulo Junger
Art Direction: Cassondra Bazelow
Writer: Caroline Monday
Statue Production: Standard Transmission
Event Production: Mirrorball
Livestreaming: Telescope
ESPN Collab Production: Moonshot Productions
Animations: Lobo
Sound (animations): Mr Bronx